AI is helping salespeople everywhere crush their quotas. It's doing that in two big ways.

First, it's dramatically increasing productivity by automating and augmenting important, but repetitive, sales tasks like: taking notes during meetings, analyzing calls, and speeding up research on prospects.

Second, it's supercharging sales performance by unlocking AI-powered capabilities that were previously impossible like: predicting the likelihood that leads will close, identifying new in-market leads, and automatically scoring prospects based on intent.

Today, forward-thinking professionals are discovering unprecedented ways to sell better, smarter, and more using AI in sales. Are you ready? 

So how can the power of AI help you sell more?

Sales Forecasting
Artificial intelligence systems exist that can predict or forecast outcomes using historical data to inform future results. Common predictions that sales AI systems can make include:

Deals or prospects most likely to close.
Deals or prospects to target next.
New customers that may be interested in what you're selling.

Summarize and Provide Action Items from Meetings and Calls
Every salesperson engages in calls with prospects and customers. A vast amount of time and energy goes into summarizing what was discussed on each sales call, then creating action items for sales teams based on the content of the call. This is not work that humans should be doing manually anymore.

Today, AI can automatically summarize calls with a high degree of accuracy, often instants after the call has concluded. These summaries can then be emailed to all participants automatically. AI can also use these summaries to automatically draft next steps for each call participant based on what was discussed.

Analyze Sales Calls
And it’s not just about summarization and action items.Each of the calls that salespeople engage in provides a rich amount of information about how a prospect or customer views your offering, what pain points they have, and what needs and wants matter to them. But getting at all of this information isn’t easy to do on a manual, case-by-case basis.

Recommend Next Actions for Sales Reps
A big barrier to sales productivity is simply figuring out what to do and prioritize next. Your sales team has a lot on their plate and work many different deals at the same time. If they fail to prioritize and perform the right actions in the right order, they miss opportunities to close more revenue.

Generate Sales Emails and Subject Lines Automatically
Email outreach is a critical part of the work most sales organizations do, whether it’s to inbound leads or outbound prospects. Doing all of this outreach manually gets repetitive and tedious. It’s also not as effective as it could be.

Generative AI can help salespeople draft high-quality, compelling email copy and subject lines in seconds from scratch. That means you can use AI to scale up your outreach dramatically, either by creating first drafts and focusing on polishing and personalizing your emails—or automating email creation entirely.

Identify New In-Market Leads
Using its powers of data analysis at scale, AI can find patterns in lead data that allow it to identify new leads that are in-market, based on the criteria that matters to your business.

AI can analyze what your existing good-fit leads look like, then analyze third-party lead databases and platforms to determine which new people are a great match for the types of leads you’re trying to generate.

Predict Likelihood to Close
Using its powers of prediction, AI can make increasingly accurate estimates of how likely it is that leads in your database close. By analyzing vast amounts of historical and market data, AI can highlight which types of leads stand a better chance of closing and when. In turn, this lends a whole new level of predictability and effectiveness to your sales pipeline.

Predict Readiness to Buy
AI can also predict when leads are ready to buy based on historical data and behavioral signals. That means you can actually begin to effectively prioritize and work the leads that are closest to purchase, significantly increasing your close rate.

Score Leads Automatically
Manual lead scoring is certainly helpful. And automating a lead score you came up with is even more helpful. But this process is still relatively static and requires a fair amount of work, evaluation, and maintenance to ensure leads are being scored properly.

Monitor Competitors Automatically with AI-Powered Intel
Every salesperson on the planet spends time in some fashion on research…

Especially researching the competition. What your competitors are doing on any given day dictates a good portion of your sales strategy and which moves to prioritize and deprioritize. But, often, you spend so much time manually researching the competition that you take time away from actually wooing customers away from them.